Solo
Free
For individuals getting started.
- ✓ 15 publishes / month
- ✓ 3 platform connections
- ✓ 1 tone profile
- Platforms: Instagram, Threads, Facebook
Pricing
Start free with three platforms. Unlock every platform, unlimited publishing, and team features when you are ready to grow. Toggle annual billing to save about 20% on Pro and Agency compared to twelve monthly payments.
Free
For individuals getting started.
Popular
$29/mo
For power creators and freelancers.
$79/mo
Teams, clients, and approvals.
Custom
Enterprise advocacy, SSO, and SLA.
| Feature | Solo | Pro | Agency | Business |
|---|---|---|---|---|
| Content publishing and adaptation | 15 / month | Unlimited | Unlimited | Unlimited |
| X (Twitter) and TikTok publishing | — | ✓ | ✓ | ✓ |
| Platform connections | Instagram, Threads, Facebook (3) | All platforms (7 currently, growing) | All platforms | All platforms |
| Content types | All | All | All | All |
| Tone profiles | 1 | 5 | Unlimited | Unlimited |
| Platform preview | ✓ | ✓ | ✓ | ✓ |
| Compliance check | ✓ | ✓ | ✓ | ✓ |
| Basic scheduler (manual) | ✓ | ✓ | ✓ | ✓ |
| AI best time scheduling | — | ✓ | ✓ | ✓ |
| Save as draft | ✓ | ✓ | ✓ | ✓ |
| Content calendar | ✓ | ✓ | ✓ | ✓ |
| Analytics (basic) | — | ✓ | ✓ | ✓ |
| Analytics (advanced) | — | — | ✓ | ✓ |
| Analytics export (CSV) | — | ✓ | ✓ | ✓ |
| AI hashtag intelligence | ✓ | ✓ | ✓ | ✓ |
| Multilingual repurposing | — | ✓ | ✓ | ✓ |
| Brand kit | — | 1 | Unlimited | Unlimited |
| Bulk publish (max per batch) | — | 20 | 50 | 100 |
| Team workspaces | — | 1 | Unlimited | Unlimited |
| Team members per workspace | — | — | 10 | Unlimited |
| Approval workflows | — | — | ✓ | ✓ |
| Client management | — | — | ✓ | ✓ |
| Employee advocacy hub | — | — | — | ✓ |
| AI voice per employee | — | — | — | ✓ |
| Company content library | — | — | — | ✓ |
| Advocacy analytics | — | — | — | ✓ |
| SSO (SAML) | — | — | — | ✓ |
| PAVO watermark (in-app) | ✓ | — | — | — |
| Priority support | — | — | ✓ | ✓ |
X (Twitter) API operates on a paid per-post model. This cost is covered by PAVO on Pro and above plans. TikTok publishing requires platform audit approval which applies at the Pro tier and above.